5 TIPS TO EXPLAINING COMPLEX TECH TO YOUR TARGET MARKET - Algorithms, ai, machine learning...it's complicated to the average human. Understanding how to communicate to your market is key to explaining your new tech.
4 GOLDEN RULES TO WRITING CONTENT FOR YOUR WEBSITE - Have you ever hopped onto a site and then in just a few seconds, decided that it was not worth your time? Either a page you wanted was taking too long to load, none of the writing was interesting, or you were just confused about what the website was really about. I’m willing to bet […]
5 Common Marketing Mistakes Small Businesses Make (And How To Avoid Them) - Marketing is an essential part of growing your business but getting it right can be quite tricky.
How to Speak to your Target Audience through Your Business Blog - Small and big businesses have discovered a goldmine to their online marketing – blogging. What was once a space for people to express themselves about pretty much any topic, has now become a way for businesses to connect to their target audiences. And the best part is the potential outreach that is possible. There are […]
Which Social Media Platforms Does Your Business Need? - Your potential customers are on social media right now, as you read this. But, if you’re a start-up or small business owner, you simply don’t have the time to be constantly connected to the net. This presents an interesting conundrum. There are generally two schools of thought here – many influencers or entrepreneurs will tell […]