Marketing is an essential part of growing your business but getting it right can be quite tricky. Many well-established business owners can tell you a story or two about the times they lost a ton of money through the marketing mistakes they made.
If you’re a small business owner, you really can’t afford to make huge blunders. Of course, mistakes happen in life and they should always be treated as learning curves but, wouldn’t it be great to be warned about them beforehand?
Here are the 5 most common marketing mistakes that small business owners make and how to make sure you avoid them.
1. Not Having a Clear USP
Your Unique Selling Point (USP) is what sets you apart from your competitors. This is what makes your target market choose you over another similar business. If you’re not clear on what your USP is, then you’re just going to get lost in the crowd of other businesses in your industry.
If you’re struggling to find your USP, answering the following questions may help you:
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What aspects of your business cannot be imitated by your competitors?
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What makes your product or service really good?
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What gap in the market are you filling?